More than a logo.
You want perfection
That's why we have invented complete communicational design that consists of:
- Visual image (logo, colours, typography,...)
- Verbal image (slogan, common expressions, instructions,...)
- Audio image (sound in the rooms, events, radio,...)
- Behavioral image (do your employees express your culture when they drive?=
Importance od complete communicational design exceeds most of other activities and marketing projects. On long-term it can significantly influence perception of your business partners as well as the structure of your employees. What image you will communicate through the elements of your communications design influences the interests of potential excellent job-candidates.
Therefore don't let this be just a design project or a good idea. Demand strategic and smart project management with interdiscplinar knowledge to come for the best result. Involve all the levels of the company with a clear strategic question: Who do you want to be tomorrow?