Kainoto = Change (old greek language).
We love changes. But when we see amazing changes, we feel humble. Check out the amazing 3D space that Eric Grohe creates from ordinary 2D walls.
Now think about the possibilities this brings into your marketing. Not only because it looks amazing and people might fall in love with it. But because it will bring contrast to your business. You will stand out of your competitors. Be different. Change your market.