If not, you definitely should.
Until recently, videos were considered a novelty on websites, with companies using them to stand out and differentiate themselves from competitors. Today, videos are no longer unusual, instead, they have become an almost indispensable element of every website. Why?
Videos improve ranking in search engines
Google loves video content. After all, it's the owner of YouTube. Properly optimized videos on your website can contribute to better rankings in search engines, as certain content will appear multiple times (both as a post and as a video). Moreover, videos are easy to share on social media and can quickly reach a large number of users.
Videos improve users experience
If the content of a video is engaging, users will watch it until the end and may even look for additional (video) content, leading them to spend more time on your website. Since it's almost taken for granted that websites today feature video content, integrating videos into your site will make it look professional and modern.
Video is more persuasive that text
The main advantage of video content is that it allows us to convey a large amount of information to users in just a few seconds. With videos, we capture the attention of those users who otherwise wouldn't take time to read all the conten on the website. Additionally, visual messages have a greater impact to the viewer, and are more persuasive, and users remember more of the message compared to content that is purely text-based.
Video helps build trust
Educational or 'how-to'' videos will help users perceive your website as a valuable source of information, and your employees as skilled and trustworthy. On the other hand, everyday video clips of employees and their work will portray the company as relaxed, human, and approachable.
What about the numbers?
Statistics support the general advantages of using video content on websites. If you don't believe it, check it out HERE. :-)
Sources:
https://www.socialmediatoday.com/social-business/5-reasons-why-video-must-be-part-your-2016-marketing-budget-infographic
http://digitalmarketingmagazine.co.uk/digital-marketing-content/the-value-of-video-5-reasons-why-video-content-is-great-for-your-website/1430/