Photos play an important role in the quality of your website. First, they are visual elements that are generally more interesting and appealing to users that just text. Second, by optimizing photos well, you can influence the optimization of the entire website, which means a high ranking in search engine results.
Image size for marketing purposes
Have you ever come across a website that took so long to load that you felt like leaving before the full content even appeared? With modern cameras, it’s easy to achieve good quality and very high image resolution. As a result, images take up a lot of space and cause the website to load slowly. Make sure this isn’t the case for your website..
If your user interface doesn't allow automatic resizing of images to the appropriate size, take care of this before uploading. Check the resolution and, if necessary, reduce it using one of the many available photo editing tools.
Naming Images for Successful Digital Marketing
In addition to image size, proper naming is very important. Search engines cannot interpret what is shown in a photo, so you need to tell them. Image names should be short and clearly describe what is in the photo. Its best if the image name also includes one of the keywords relevant to your website.
It's worth checking in advance which keywords users are actually searching for. For example, did you name the photo ''flower,jpg''? Why not ''flower'', ''blossom'', or more specifically ''rose'', ''white-rose'', etc.? There are many possibilities, and the most effective one might be a keyword you wouldn't have thought of yourself. Tip: it's recommended to avoid using special characters (like č,š,ž) in image names and replace spaces with hyphens.
Additional naming for search engine optimization
When you name a photo and upload it to your website, you can also have the option to set a title (''title'' or ''description'') and an additional description (''alt tag''). The title generally appears when the user hovers over or enlarges the image, while the alt tag is not visible to the user. Both should be meaningfully connected to the image content and the keywords of your website. For example, if the image shows a potica (Slovenian rolled pastry), the title could be ''walnut potica'' and the alt tah ''potica with walnut filling''.
The combination of the file name, title (or description), and alt tag will significantly increase the chances of your website ranking higher in search engine results. Additionally, users will more easily find what they are searching for.