The current situation is an excellent time to prepare.
One of the world's largest online retailers, Amazon, is looking to hire additional 100,000 workers due tto an extraordinary surge in demand. Since the arrival of the Covid-19 virus, Mimovrste has seen a 50% increase in orders.
So what about all those without online stores? Nothing dramatic. A few weeks will pass, and then it will happen..
... a shift in customer needs
Right now, the strongest need is safety, something currently provided by the home. But with each passing day, the need for social interaction grows. The kind of interaction that social media can no longer fulfill - physical socialization. Communication through body language, the symbolism of clothing.
Soon, home will no longer satisfy the need for safety. People need a return to old routines in order to feel secure again.
The need for self-expression and for asserting one's role in society will grow. The desire to feel special as a customer will rise.
Prepare your marketing for the return of old consumer behavior patterns
Changes in customer needs will be the biggest marketing opportunity during this period. Now is the time to think and prepare:
Photograph or record every change and share it through your customer communication channels. Let them know now that you are preparing for the moment they return. Be consistent and make sure you stay top of mind when everything settles down.
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