Practical tips for boosting sales during your business relaunch
In the blog Ready for the changes ahead, which we published a few weeks ago, we discussed business opportunities in the post-quarantine period following the coronavirus outbreak and shared advice based on the increased need for social interaction.
Although many companies scaled back their operations, this period presented an excellent opportunity to reshape service and carefully plan new offerings. There is still time to prepare for the increased demand for certain services and to position your business as the top provider to those services.
Create a solid social media marketing plan
Announce your reopening to the public through social media. Develop a solid marketing plan and stick to a consistent schedule.
Don't forget to include promotional discounts, social media giveaways, and similar engagement strategies. Share updates about changes in your operations and clearly explain what people can expect when visiting you in person.
Visual appeal for successful marketing
Decorate your space and make it visually attractive. Pay special attention to service in your venue, the overall atmosphere, gift bags, charming packaging, and small gifts with purchase. Focus on thoughtful little touches that delight customers and encourage them to take photos and share them on social media.
Think about what people have missed
Highlight and promote your best-selling product or service. It represents your brand and reminds customers why they recognize you (and that they haven't visited in a while). If you're running online marketing and want to encourage visits to your physical store, emphasize the exclusive benefits of doing so - like free samples, instore discounts, or special offers.
...Or offer something new
Introduce something fresh of different. Add a new product or service to your offering that will attract visitors and spark their curiosity.
Need advice for restarting your marketing?
Marketing consultants can help you develop concrete ideas to improve your marketing and sales. Invest in expert guidance and boost your revenue. Build on customer trust, which will be essential in times of uncertainty.
Click here for marketing consultation
Revive your digital marketing
With #digitalMarketing, you can bring your services closer to a wider audience and reach your target group faster. Take advantage of the power of digital media and increase your brand visibility with our support.
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Marketing success stories
Here's another success story from our collaboration with Big Guys Wine Tours. We designed a website and filled it with fresh, engaging content. The project was selected as part of the Slovenia Unique Experiences collection, something we're incredibly proud of.
Image sources:
https://manilla.lv/pasakumi/its-the-small-things-that-matter/#&gid=1&pid=1
https://www.delish.com/food/a49935/coffee-cones/
https://bashooka.com/inspiration/food-packaging-designs/
https://www.hongkiat.com/blog/interactive-packaging/