So you've heard of Google Data Studio, but you're not sure what to do with it? We have done a lot of experiments and testing for you in the last 2 years.
We discovered that Google Data Studio offers a whole new perspective on research and digital marketing.
1: Forget reports (marketing)
With built-in connections to Search console, Google Ads and other services, Google Data Studio enables connection to any data source.
Which means you get all the great marketing analytics in one place, one link, one bookmark. Your perfect marketing dashboard. Goodbye email PDFs that no one reads.
And there is more: connect important parts of your business data and create, for example, a special dashboard just for your CEO.
2. Marketing management focus
Having all the data in one place means fewer clicks, less searching for passwords, fewer logins, less switching between tabs with all the analytics tools.
It automatically contributes to a greater focus on marketing. One environment with predictable visualizations that you build yourself with your team. For your business based on your marketing strategy.
3. Better comparison of marketing data, fewer errors
You probably run multiple marketing campaigns in different channels. Google Ads, Social Media, Email Marketing, Offline Campaigns and TV. Jumping between reports from each of these channels quickly leads to mental fatigue. The whole becomes non-transparent and difficult to understand.
There are hundreds of metrics scattered and while you're flipping between browser tabs, you simply miss an important comparison. Even the evidently large differences in cost per click between campaigns.
That is how we missed the 300% difference in cost per click between two campaigns with a similar structure and goal. Until we directly compared these two campaigns in Google Data Studio.
4. You will learn a lot about your marketing data
When you start building analytics in Google Data Studio, the most interesting things happen. You become aware of the countless tiny variables and their utility. Realize the usefulness of the enormous amount of data at your disposal.
This learning in itself opens up new dimensions for marketing decision-making. Strategies are being developed that would simply be overlooked without comprehensive consideration of these variables.
5. Marketing research will become fun
Well, it always has been for us. However, the data visualization and interweaving capabilities of Google Data Studio take this to another level.
Every day you will want to explore more and more. For example, do you want to combine data from Google Search Console with sales data or website events? Calculate the ratio between physical store visits and your social media engagement?
The research function in Google Data Studio allows you to use the data from any visualization in a few seconds to perform further in-depth analyses.
Sometimes you'll make a new discovery while doing so, other times you'll simply find nothing. But every time you will expect something different, something new. And that's exciting.
You want to improve your marketing decisions
but you're not quite sure how to
use Google Data Studio?
Contact Kainoto, an experienced Slovenian marketing agency. Since 1998, our clients have been improving their strategy and results with the help of our services.