Barbara, Sara in Bojan so presenečali od prvih minut predmeta “Digitalni marketing”. Čeprav zgolj preko kamer, so zbrano poslušali in sodelovali, kakor da so z menoj v predavalnici.
In the 8 meetings of the digital marketing course they created detailed analyzes of target "dogsons" (=persons), developed a website, a useful SEO analysis, a high ranking plan, a content marketing plan, the design and conceptual solutions of advertising, promotions on social networks and email marketing. Prepared many posts, optimized them for visitors and search engines.
In a few weeks, they turned a fictional idea into a digital marketing concept with which they would conquer the market extremely quickly.
What makes their digital marketing example so successful?
Content marketing for search engines and "dogsons"
From the ground up, the website is based on personas, which, as a sign of their loving attitude towards their work, they were named "dogsons".
Once the SEO analysis determined what dog owners were looking for and why, they tailored the content to answer the issues they were facing and researching.
Content marketing, part 2
They put a lot of effort into composing the texts. It was corrected and changed, supplemented and refined many times. In search for words that would attract dog lovers.
And they got serious about the selection of photographic material. Prepared a script and ideas for video clips that would make everything truly unique and emotional.
They invested a lot in content to create a page that users would enjoy and trust the brand.
Communication concept for social networks and email marketing
Each dog box would be a unique product. Its creation filmed. A week after receiving the box, the owner would receive an email with a link to a post on social media where a video of the creation would be shown.
Can you imagine the enthusiasm with which the owner would share and comment on the post? What else would you be willing to do to support this communication?
Thousands of other details
Check out their solution and enjoy "What are they barking about us?" ideas. You will surely find some idea for your digital marketing.
The recipe for success of their digital marketing example
During the presentation, they showed a document in which they carefully entered all their thoughts, analyses, solution concepts, texts, media materials and important links.
The 70+ page document has become an almost tangible proof of the amount of work that needs to be put into successful digital marketing.
With 30 hours of lectures and exercises, they often worked late into the night, until two in the morning. Connected via cameras, microphones and keyboards. Wrote texts and then deleted, transformed and changed them. Selected photos replaced with new ones.
They analyzed target personas again and again in more detail to find those extra candies that make digital marketing even more seductive. Different.
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