The effort you put in on product photos pays off in the success of your online store.
90% of users believe that the quality of product photos is the most important part of online sales [2].
Professional photography will upgrade the entire online store and ensure a perfect appearance. It will influence the individual's opinion about our offer, our credibility, the name of the store, etc.
Poor photo quality, on the other hand, will trigger a feeling of unprofessionalism and "hastily" made website. The feeling that we are selling just to sell. Without passion and desire to offer the best. In many cases, it causes mistrust in the security of the purchase and the legitimacy of the website.
Studio photography for successful websites
We have included studio product photography in the Kuolmi online store. We photographed each product from several angles to comprehensively convey information about its appearance, different variations (colors, sizes), packaging method and material. The buyer cannot hold your product in his hands and inspect it, so it is necessary to present the product to him in detail.
For an easier and faster decision about an online purchase
Beside to the photo, the product description, which contains technical data, maintenance information, etc., is very important. If several variations of a product are available, it is good to adjust the photos so that the buyer has an idea of how the products differ from each other.
In terms of product descriptions, we have added a common photo of all products of the same category to the Kuolmi website, for easier size comparison (what is the difference between size S and M). When you click on the selected size, the selected product will be displayed.
Next time: Shopify for Online Store
In the next blog, we will present a platform that combines the features and advantages of a modern online store.
Sources:
[1]
[2]