...will come, and be ready for it.
A short breath of fresh Pohorje air swept across the restaurant. Just enough to lift a few heads for a moment. In their eyes, it was clear that they hadn't fully grasped the feeling of reality—only something pleasant had happened on a hot afternoon. They lowered their heads and returned to the world of current trends.
The significance of immediacy - marketing trends
Young people, who want to stay connected with their peers, constantly follow trends on TikTok. Those a bit older, who want to know which municipality they can travel to the next day, keep track of #corona trends.
In 2020, corona and TikTok elevated the speed of communication to a new level. Detecting and responding to a likely trend within the next 48 hours has become more important than anything that came before. It seems to ensure your survival - social or even literal.
Is your brand part of the instant marketing trend?
In line with this, the world of digital marketing has spun around. Facebook strategies, still fresh, are becoming outdated, Instagram is now only for artists, Twitter for politicians, and LinkedIn for B2B sales.
In the next 48 hours, you need to be on TikTok with a trending video related to corona.
Or really?
Instant trends disappear, but marketing legends remain
TikTok will likely be a similar, but significantly faster, version of YouTube’s life story. Corona is an accelerated version of the HIV story. We’ll recall both in some barroom discussions or instant articles in 2025.
Influencers will come and go, social networks will be born and fade away. Investments in your own social media channels will increasingly be of a tactical nature, as the survival of these networks depends on advertising revenue. Consequently, the organic reach of your posts will always be lower as your competitors' presence on the platform increases.
Be somewhat on-trend, but develop your marketing resilience
Even though most of you weren’t on MySpace, you survived. Despite never having an account on Flickr, your brand maintained its market position. You probably didn’t fully understand the purpose of SnapChat, but it didn’t significantly impact your sales.
Certainly, an outstanding campaign on Instagram could enhance your visibility. Even simply adding a #hashtag at the right time and place (a bit of luck, a bit of skill) can boost your sales. Therefore, it's beneficial to keep an eye on marketing trends.
But be aware that you’ve persisted and likely evolved because you have an excellent product, a well-established website, and some advertising in place. And most importantly, because you’ve allocated your marketing resources wisely and haven’t exhausted yourself chasing every instant trend.
Keep doing that. Allocate your resources wisely and maintain your marketing resilience. Just as it was important yesterday, it will be important on the day when a new virus or network emerges after corona and TikTok.
If you really want to start TikTok marketing...
This reflection was partly inspired by Jan from Dunking Devils. If you have the resources for a new social network and want to be on-trend for the next 48 hours, contact them. They have exceptional endurance for the marathon of fast and creative marketing sprints.
If you want to develop your marketing skills for the next 48 months...
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