Lorena, Ivana, Nik, Ana, Tiago, and several other young members of the Kainot family from Slovenia and abroad have been managing increasingly complex marketing projects for our clients for quite some time.
Their creativity, diligence, precision, and above all, professional competence enable our clients to improve their market position.
A bit of luck in finding personnel for a marketing agency?
While lecturing at universities and higher education institutions, where I teach (digital) marketing, I am always attentive. I look for that special something in students.
The best candidates for the specific work required in the daily operations of a marketing agency. I’m searching for a needle in a haystack.
Not because our work is really that strenuous or scientifically demanding. Rather, because you need to know how to avoid unnecessary efforts and approach each innovative solution with scientific curiosity.
That's why you often see young people from the first or second group in this field. We look for the rare ones in between, who belong to both groups. They are creative and methodical. Bold and cautious. Thoughtful and communicative. Workaholics and pleasure seekers.
That's why sometimes you need a bit of luck. For them to show up just when you're in the classroom. To notice them, understand their response, accept them, and take the next step. Or luck that they noticed your advertisement, a call for collaboration on social networks, since they were never part of the course you teach.
A pinch of instinct when searching for personnel for a marketing agency?
We often discuss how different these young people are. In fact, they are just like we were in previous generations. They are attracted to multimedia and new digital solutions. They are motivated by discovering the true significance of their work.
We had the same motives and similar interests. You just need to discern this from the fragments of communication you have with them. Read between the lines of their resumes. Elicit it from them during conversations.
You need to understand their values and character. Consider where and how they will integrate into the team. Determine which part of the increasingly complex processes of the marketing agency's services they will fill.
What will marketing agency Kainoto look like in 20 years?
We’ve been in the marketing world for over 20 years. We’ve carried out hundreds of research studies, events, brand identities, print materials, websites, advertising, and other campaigns. We’ve transformed dozens of clients.
We have consistently enhanced their market performance with the latest tools and solutions. However, we primarily use these tools with proven traditional knowledge. Consumer behavior and targeted marketing management remain at the core of our approach, regardless of which new social media platform is popular today.
This will certainly remain in the new version of the Kainoto agency. We are passing these values and approach to work on to the younger generation.
The difference I expect is a higher level of demands placed on ourselves and our clients to identify and implement activities with the highest added value. In a world where optimization and artificial intelligence seemingly take center stage, creativity will undoubtedly remain the ultimate winner.
The new generations have the benefit of a long-standing tradition of agency work and experience at their disposal. Therefore, they can and must demand more and better from clients.
They must push the boundaries of existing practices, reach higher and farther. They need to expand the values and knowledge of the Kainot agency.