Because you really don't need to know every new acronym.
The world of marketing is full of new buzz words and solutions. But many of them are actually very unimportant to your success.
Why?
This is the question we most often ask at our meetings. Why do we use or choose some tool or channel of communication, some new creative solution? And why is this important for us?
What?
Is a new ad, website or event the most appropriate solution? Once we know why, it's very important to know what to do about it.
How?
We follow by finding the most appropriate strategy, setting up procedures and tools. In such a way that your time remains optimally utilized.