Marketing agency Kainoto and myWatch

myWatch is a brand whose activity includes the sale of stainless steel jewelry and prestigious men's and women's watches.

Marketing for watches and jewelry: What is good to know?

The 2021 "State of Fashion: Watches and Jewellery" survey predicts that until 2025 the jewelry and watch industry is expected to grow globally by 3 to 4 percent per year for jewelry and 1 to 3 percent per year for watches. Demand for these products is expected to increase from younger consumers. Furthermore, buyers of prestigious watches and jewelry will increasingly choose brands that demonstrate sustainable behavior, pay attention to diversity, and have a compelling online and offline presence.

Marketing for myWatch

photo shooting for my Watch

In addition, the research showed that the watch and jewelry industry, compared to other luxury categories, is very slow to go digital. Online sales of fine luxury jewelry thus represent 13 percent of the global market and only 5 percent for watches.

The biggest challenge of going digital is transferring the in-store shopping experience to a digital environment. The purchase of prestigious jewelry and watches is strongly associated with customized services, a quiet environment and the presence of an expert. Consumers will expect the same level of customer service and attention to detail online as in stores.

Successful digital marketing for watches and jewelry

Areas of digital marketing where a marketing agency can contribute to greater success in the sale of watches and jewelry are:

  • creating a website that will represent an "extension" of the physical store and offer users a comparable user experience,
  • search engine optimization (SEO) so that as many users as possible find and visit the website,
  • regularly updating the website with new products that will offer users the widest possible choice,
  • organising s professional photo shooting of products, which will give users a realistic idea of the appearance and properties of the products,
  • preparing and publishing blog posts that give users useful advice when choosing watches and jewelry,
  • regular posting on social networks to increase brand recognition,
  • campaign planning, preparation of promotional offers and advertising,
  • etc.
photo shooting for myWatch
photo shooting for myWatch

Marketing for myWatch

In cooperation with the client myWatch, we started with a market analysis, preparation of a communication strategy and a plan of digital marketing activities. This was followed by the website development, regular posts on social networks, consulting to the client, online advertising, preparation of campaigns and promotions, organization of product photo shooting and the design of various promotional materials. These are just a few of the services of the Kainoto marketing agency, with which we raise the visibility of the brand and accelerate sales for our client.