Understand your employees. They are your customers.
EMPLOYEES MARKETING BEHAVIOR
Get your employees engaged. Make the talk about your company. Your brand. Make them become the ambassadors of your idea.
You might get 8 hours of their working time. But what do they talk about your company for another 8 hours when they are enjoying their free time? Are they promoting or dispromoting? What are they saying to your customers?
EMPLOYEE SATISFACTION
Forget all you ever knew about satisfaction. The key to development of your company is un-satisfaction. Learn about why and how your employees are not satisfied. And start building on that.
Advantages:
- You will start working on un-satisfaction
- You will learn that your employees might not be satisfied 4,1
- You will learn the difference between expectations
- You will learn the way needs impact the satisfaction
motivation, satisfaction, employee behavior