You've invested heavily in your website, bu is it really worth it? Avoid common pitfalls and boost your digital marketing perfrmance.
Redefine the role of your website in digital marketing
''Now we finally have it''. This is one of the most common reactions at the end of a website development project. A happy ending that, unfortunately, often marks the end of any real engagement with the site.
Why does this happen? In most cases, it's because managing a website seems more complex compared to posting on social media. Digital marketing reams quickly shift their focus to those more familiar and seemingly easier channels.
But your website should be the centerpiece of your digital marketing efforts. Shift the overwhelming focus away from social media and bring it back to your own platform
With the right content, founded in thoughtful analytics, your website has the power to attract, engage, and convert. Make it work for you.
You build a website from the bottom up
''People struggle to navigate our website'' is a common complaint, often stemming from a misunderstanding of how users actually land on a website.
In over 90% of cases, users don't start on your homepage. They arrive through search engines, ads, social media posts, direct links, emails, and many other channels. Only 10 to 20% of visitors ever intenationally open your homepage.
Most users land directly on specific landing pages, blog posts, or news updates.
Therefore you should spent the most time thinking about the content and apperance of individual subpages, not the navigation and homepage. Prepare and refine landing pages for the specific micro-moments of your target groups.
Focus on your customers' needs on your website
Did you read anything about us in this post? We wrote about you. Now go read your website and count how many times it says ''we'' and hpw many times it says ''you''.
The ration between these two words on your website should be 1:100
Focus on your visitor's needs. Explain simply and visually how your offer solves their problems.
Your company's history and technical details are about as interesting to your users as a report on th emilliseconds it took to load the JavaScript on this page is to you.
Would you like to break the cycle of mistakes in your digital marketing?
Follow Kainoto. :)