Mobile devices for mobile marketing
As early as October 2014, there were more mobile devices in the world than people. Around the same time, the global number of mobile devices (e.g. smartphones) surpassed he number of deskotops devices (e.g. personal computers).
We now know that mobile marketing is extremely important, as it provides access to a large number of users, However, this doesn't mean that all users bowse the interner via mobile devices. Users are different, and understanding these differences is essential for hapinf effective marketing stategies.
Web browsing and mobile marketing
According to the latest statistics, users most frequently browse the internet on their personal computers, doing so in 92% of situations. This is followed by smartphones, used in 80% of cases, Other devices such as tablets, gaming consoles, and smart TVs, are used far less frequently for browsing and online tasks.
Among young people (age 16 to 24), the use of computers and smartphones is nearly equal, except in certain cases, such as watching shows, movis, sports events, searching for jobs, or shopping online, where computers are preferred.
Other mobile statistics and marketing forecasts
Global mobile statistics reveal even more interesting insights and forecast an even greater dominance of mobile devices:
- On average, people spend 2.8 hours per day on their mobile devices.
- Young people (ages 16 to 24) spend about 5 hours daily on their mobile devices.
- More people visit websites via mobile devices than through computers.
- 90% of mobile device usage time is spent on apps, and only 10% on mobile websites or browsers.
- 50% of online ads are shown on mobile devices.
- The mobile market (devices and services) remains one of the astest-growing markets.
- s pomočjo senzorjev mobilnih naprav lahko vsak trenutek zbiramo veliko zanimivih informacij (vrsta naprave, lokacija itn.) in Mobile device sensors enable the real-time collection of valuable data (such as device type, location, etc.).
- In the near future, virtually all devices will be connected to the internet - the Internet of Things.
This data clearly signals that mobile marketing and its specific characteristics must not be overlooked.
Sources:
- Chaffey, D. (26. 10. 2016). Mobile Marketing Statistics compilation. dostopno na: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- Tammeorg, B. (3. 2. 2016). Mobile Marketing Predictions for 2016. dostopno na: https://www.textmagic.com/blog/mobile-marketing-predictions-2016/
- eMarketer. (2. 4. 2015). Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. dostopno na: http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299