There are many tools on the web that allow us to quickly and easily start online trading. With a few clicks and basic knowledge of how websites work, we can set up a solid website, upload product photos and start a new web project.
Customers, welcome!
It looks promising until the first purchase and the first questions. Have we correctly defined the type of shipment and connected with the delivery service? Where and how should I advertise? What about GDPR? A month has passed since the first visits.
Where are my customers?
Online store performance
Success depends on many factors such as the market niche and related competition, current demand (the demand for nutritional supplements to boost the immune system has grown sharply during the coronavirus), customer habits, ... However, we can have a direct influence on success factors such as an exceptional user experience, a perfect offer and effective promotion, so it is necessary to pay the most attention to them.
Should you start an online store on your own?
It depends on our expectations.
Knowledge.
A proper marketing plan and strategy is necessary for the results that most expect when starting an online store.
Before opening the store, it will properly define its features, strategy, advertising,...
It is recommended to choose a marketing team consisting of a marketing and digital marketing specialist, a designer, a photographer and a programmer.
They will give you the knowledge on effective management of the entire online store and marketing, which is a key factor in increasing sales and improve the sales process and a starting point in the world of online stores.
The vision and story of the online store
Online shopping needs to be approached strategically. With clear goals and vision. With a concrete answer to the question: what and to whom do I sell? With a developed own story and a desire to offer your product or service to new customers.
A product that you 100% believe in and stand by. Only in this way will your words on the website be authentic and customers will feel the value of your products.
Example of good practice: Online store with unique jewelry
We have created an online store for unique coal jewelry, Kuolmi. The author and jewelry designer, Marjeta Hribar, previously had some experience with online sales, which mainly took place via Facebook. Due to the volume of orders and the lack of transparency of the products, she decided to open an online store.
The first step to an online store
In the next part of the blog, we will talk about the first step into the world of online shopping and the importance of verbal and non-verbal (visual) communication in online shopping. As many as 93% of customers name the visual experience as a key factor in purchasing decisions. We will check why.