created: 01. January 2000, updated: 21. September 2018
Nice sunny morning reveals its 10 minutes of bitter truth about employee marketing behavior. Starts with driving out of parking place. Workers of the waste management company must have been really angry for noone has opened the ramp for them. So they had to move the waste containers for another 10m. Well, they just left the containers in front of the ramp with a clear message: "put them back yourself!". Accidentally, neighbour that ussually openes the ramp is on vacation.
Just moments afterwards, some electro-company car passes me by with great speed and almost drives over an older lady in the pedestrians crossing. He even tries to send some kind of a message with his hands, but most of us in shock don't actually get it.
While waiting for Natalija to finish her bank visit, I spot few taxi drivers having a nice chat. One of senior lady drivers steps to her car and just before entering she throws a smoking cigarette on the road.
Ussual everyday human behavior, feelings and actions. Nothing too extreme or unussual if those same people wouldn't actually represent the companies brands they ware. Represent and expose their image and reputation. Even creating the image of our own town (speaking of taxi drivers). Isn't it about time we marketers start working on employee marketing behavior?
How employees create your reputation?