If you have many customers, there is a considerable chance that your employees might be unfriendly to them.
Unfriendly waiters, the biggest marketing loss
We enter the well-known old Maribor inn "at some tree", greet and only a few glances from nearby guests give the impression that someone has noticed us. We walk through the crowded rooms, find a corner for two, and sit down.
Quite quickly, a waitress approaches the table, looks at us, and with her eyes asks what we want. The food is excellent, so we return there quite regularly. We’re accustomed to the "homey" attitude. But what do tourists, who have come for a unique descent down the Pohorje slopes? Do they like this form of kindness?
Certainly not much. Recommendations don’t happen. With the advent of location reviews on digital channels, this wonderful traditional inn lost its customers and unfortunately went out of business.
Contract defined kindness in marketing?
That’s why I appreciate large hospitality chains, where kindness is likely written into the employment contract. This is especially notable when they maintain a friendly demeanor despite evidently insufficient staff and busy crowds.
Develop a kindness training program to enhance your marketing
If you have a large number of customers and your employees are very busy, start practicing and training friendliness. Develop some typical ways of expressing kindness.
A pleasant greeting, an engaging conclusion. A positive attitude towards your work and customer satisfaction. Train your employees to be kind.
Emphasize the importance of attitude and, if necessary, include it in the job description. Nothing else will positively impact the added value of your marketing, customer satisfaction, and loyalty like this.
And nothing else will enrich your marketing as much as positive employee behavior.
Do you want a kind agency for your marketing?
Choose marketing with the Kainoto agency.
Nič druga ne bo tako obogatilo vašega marketinga.