What should a marketing agency do?
Creation of promotional campaign concepts
Agency employees are less burdened with the day-to-day problems of your business. Limitations that you see as big the agency quickly connects to similar problems that other clients had. Also, the agency's team is proficient in specialized digital marketing tools and troubleshooting options with these tools.
This is why feasible and innovative solutions are usually found faster in a marketing agency. Based on these solutions, they create campaign concepts that greatly increase performance in a short period of time.
Implementation of analytics of your marketing
The range of knowledge and experience of using various tools enables most agencies to analyze users, markets, competition and especially your offer in a multifaceted manner.
Above all, independent research of the available data is the key to the most effective changes.
Mentoring support in the production of marketing materials
For the most part, social media posts are pretty straightforward and don't require much creative flair or ability to use digital tools to "establish a presence."
Often, designing flyers for short-term campaigns is also doable with some basic knowledge.
However, in almost any marketing activity, a great difference in success is achieved with a sense of detail and creativity.
Therefore, it makes sense that some simple elements in the production (posts, flyers...) are made by someone from the internal marketing team. Here, the marketing agency acts as a mentor. Through review and advice, it improves the performance of these materials and at the same time improves the skills and knowledge of the client's employees.
What should a client of a marketing agency worry about?
Continuous monitoring of the success of marketing campaigns
Continuous monitoring of the success of campaigns and marketing activities is the job of the agency in one way or another, but the client usually has more data that he must understand well and compare accordingly.
In particular, various business data, which are often confidential and their sharing with the agency is too sensitive, is an important additional performance indicator.
It is also necessary to take care of the internal culture of collecting and distributing important data and connecting it with campaign data. Due to many human factors, the analysis and interpretation of the success of campaigns can be wrong, which leads to further wrong decisions.
Good reporting and trust to the marketing agency regarding the current situation and challenges
Marketing success is similar to healing success. The more familiar the doctor is with all the patient's symptoms, the more likely the treatment will be successful. Concealing symptoms leads to longer and less successful treatment. So trust is important.
The same applies to cooperation with an agency. Any information can lead to a better understanding on the part of the agency. Even if the information is negative for current cooperation and ongoing campaigns, it enables the marketing agency to innovate and find better solutions.
Transfer of information about cooperation with a marketing agency to the entire company
Internal communication from marketing to other departments and employees improves understanding of activities and support for campaigns.
This makes it easier for employees to join and support activities. They better understand the importance and role of the marketing agency and contribute their own views and ideas.
In the long term, the trust between the client and the agency increases, which significantly lowers costs.
Do you want a trusting relationship with a marketing agency?
Choose the Kainoto marketing agency. Clients trust us since 2001.