Starting points
Hundreds of students have participated in the activities of the RaST project so far, but they remain unconnected. Their achievements and insights are documented in project programs, websites, and communication tools used by organizers. However, this approach does not effectively reach other students who might be interested in participating.
Communication goals
With the project "RaSTemo s komunikacijo" (eng. Growing with communication) we aim to change this by effectively communicating achievements and programs while also building a student community around the RaST project. The diversity of students involved in RaST programs naturally requires a broad and varied use of tools and channels.
Communication implementation
We will utilize the RaST project’s social media channels:
We will create various posts using the hashtag #RazvijSvojTalent (eng. #DevelopYourTalent), ensuring they are engaging while maintaining a clear connection to the project’s core objectives.
The creation of materials will include filming videos, photography, designing comics, posters, and flyers.
At the end of the activities, we will prepare scripts and strategies for the project's autumn promotion when new activities begin.
Image by Gerd Altmann from Pixabay