Creative promotion of the RaST platform.
We designed the RaST campaign to intensively promote the RaST platform, which serves students, teachers, and mentors involved in extracurricular activities at high schools. The platform originated from the RaST project, led by Druga gimnazija Maribor from 2017 to 2021.
What is the RaST platform and what did we want to highlight?
RaST platform provides students with a unique overview of all activities at their school, other schools across Slovenia, and external providers, allowing them to register directly. The key benefits—easy and fast sign-up, comprehensive information, and digital certification of participation—were at the core of our campaign messaging.
Promotional campaign
We built the campaign around the slogan "Razvij svoj talent" (eng. Develop your talent), reinforcing the idea of connecting and building a community of gifted students.
Promo video: Inspiring students!
The promo video showcases the wide range of activities available on the platform and its practical benefits. The main character, a high school student, encourages peers to sign up and take advantage of learning opportunities to develop their talents.
- Long version: Used for Facebook posts and the RaST website
- Short version: The main piece of social media advertising
Long version video 👇
Interview: Convincing mentors and schools!
We filmed an interview with Gregor Deleja, principal of Gimnazija Celje - Center, and Ivan Lorenčič, former principal of Druga Gimnazija Maribor (2017–2021). They shared their experiences using RaST, offering first-hand insights to encourage other schools to adopt the platform. The interview was published on the new RaST website.
New website: Informing users!
We launched a new website (rastemo.si), tailored to the three main user groups::
The site features a fun and engaging design, using vibrant colors to present information clearly. We included an extra video featuring student and mentor testimonials from various RaST activities. To ensure a seamless user experience, we also added step-by-step guides for registration, activity submission, and more.