PRESENTATION OF THE RIMC 2003 IMAGE

A corporate image of the 1st Congress of Railway Infrastructure Managers' congress in Slovenia

Core message

The communication image is based on the main contents incorporated in the vision and mission of the congress. The objectives of the congress are the following:

• to develop a railway infrastructure management system, comparable to the ones on a European level
• to introduce the role and importance of rail infrastructure managers to the expert public
• to exchange experience in rail infrastructure management

This is the true aim of the congress, which will surely contribute to the pursuit of these objectives. This fact enables us to widen the scope of our vision: we wish to expand the nature of this confereqnce and design an event to be organised on a regular basis. Events of this kind can perfectly combine the need to bring infrastructure managers together and set common standards in this field.

With the corporate communication image of the congress we wish to convey the following essential message:

• Slovenia, alongside other European countries, is developing the notion of rail infrastructure managers
• rail infrastructure management is part of the future of transport
• infrastructure management is becoming a separate branch, different from transport operation, though still pursuing partnership with different haulage firms. The need for partnership is increasing, not decreasing.

Logotype

A logotype in line with the core message and comprising three entities has been designed:

• graphic image representing management – with different partners. The central position of the manager represents relationships with partners, enabling equal and best possible communication with each of them;
• The name is an acronym: Railway Infrastructure Managers’ Congress. The name existing of rails is a symbol of connection – connection between managers. Only such ‘connections’ can ensure the future development of infrastructure and thus the entire railway transport;
• The year of the congress is placed on the rails, leading to the future. Individual digits represent different haulage firms, using rail of the infrastructure manager. Nevertheless they are physically separated from the rails, though still on the rails and thus partners of the infrastructure manager.

Slogan

The topics of the congress as well as its organisational set-up is designed to establish a co-operation between managers, share experiences and consequently build and develop new standards in accordance with EU legislation. For the very same reason the congress becomes even more important and is sure to become part of a complex system, representing the future of railway transport.

The congress is based on topics dealing with the essential objective of the congress, dealing with EU legislation and the visions of individual countries as far as railway infrastructure is concerned. Bearing this in mind, we designed a slogan (experience new railways) with two main aims:

• to represent the objective of the congress, i.e. the vision of development and innovative solutions
• to represent the establishment of ťnew railwaysŤ, introduced by the infrastructure managers

Other elements

Other elements of the corporate communication image are an integral part of the events and other communications planned for the congress. For more information on the corporate image design please contact:
info@kainoto.com