Features of a modern online store in one platform.
The Shopify platform enables easy product management: input, editing, adding photos, variations, properties and a description of the entire product, as well as managing an online store: orders, sales review, delivery,...
Shopify - why is it good to include established platforms in my online store?
Shopify is a great tool for managing our online store. The implemented technological solutions are designed for optimal operation of the store, with all the necessary functions such as:
- Order tracking
- Product management (management of our offers)
- Subscribers overview
- Analytics
- Sales review
- Conversions
- Number of orders
- Refunds
- Sessions within the online store, etc.
- Marketing support (management of marketing campaigns and adding applications for e.g. Email marketing, Facebook, Google, ...)
- Management of discounts and promotions (creating a discount code, etc.)
- Adding applications and add-ons (GDPR, cookies, ...)
The solutions offer us the smooth operation of our online store in the form of a desktop and mobile version. More than half of customers make their purchases via smartphone [1], so a flawless mobile version of our online store is a must.
Custom website development
We can include our software code in the design of the online store and completely change the appearance or user experience of the store. Various theme templates are available that can be customized without programming knowledge to create a perfect image that matches our content.
Who can sell through Shopify?
Anyone who wants to offer their products or services to their customers, without restrictions. The platform is designed to help you develop your business idea. Most often we see offers of:
- Physical products
- Digital products (e-books, templates, e-courses, ...)
- Services and consultations (offers to book appointments for personal consultations, etc.)
- Membership fees (for access to various contents, etc.)
- Tickets (for experiences, adventurous ventures, wine tastings, ...)
- Learning content (rental and purchase of books, courses, etc.)
- Renting (dresses, props, means of transport, ...)
Opening an online store is not the same as selling
The fact that we have opened an online store does not mean that customers will immediately notice us. The framework we have put together needs to be filled with good content. We need to offer customers and website visitors answers to the questions: Why are my products superior? What do I offer? How am I different from the competition?
Any store will go undiscovered without effective marketing.
If we lay good marketing foundations at the very beginning of building our online store, our store will be strategically set up to reach appropriate target groups based on market analysis, shopping habits, etc.. It will contain an appropriate plan for increasing sales depending on the periods (Christmas and New Year holidays, Valentine's Day , wedding season, …) and original ideas to sell in the rest of the time. Working with a marketing expert who has designers and programmers on hand will get your online store up and running. You will save time preparing products, descriptions and content that only you can handle. In the meantime, your site will be technically perfected and optimized for search engines, ready for advertising and content elaborated.
Marjeta Hribar from Kuolmi had an idea and a vision. We took her wishes into account when designing her website and together we reached the desired result. An online store with an excellent offer was created, which we equipped with a marketing plan aimed at foreign countries. A video, posts for social networks and Google advertising were created. A path of perfect steps has been created that climbs forward.
Sources:
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