In the life of a digital marketing team, there occasionally comes that moment. The big idea to create a new website. Finally, the right solution. Everyone, from the designer to the developer, is excited, and by the first meeting, it's almost finished already.
And the director steps into the marketing game
Let's be fair, sometimes it's the director herself. They look at the proposal, shake their head slightly, sigh, and say: '' I don't like the background color. And there needs to be a big image at the top.''
The design of a website is a decision for professionals
That's the moment the digital marketing team must firmly take their stand. Take a deep breath, stay perfectly calm, and collectively say the difficult sentence:
''Sorry, but the design of the website is a decision for professionals, not the director.''
A small step for the director
When the excited digital marketing team presents their latest creation, ignore the design. Instead ask:
- What goals will we achieve with this?
- When will we achieve them?
- How will we measure them?
A giant leap for the digital marketing team
When you're presenting a new digital marketing solution to the director, make sure to explain:
- What goals this will achieve
- When those goals will be reached
- How success will be measured
How to actually do ti?
I know, it's challenging, It takes courage and decisiveness. Thoughtfulness and knowledge. Something you gain a the interactive session Digital Marketing for Executives and Managers. :)
Another option?
Enter your email address and sign up for our list of unusual articles on strategic marketing.